Privacy Policy

Welcome to the Hero’s Pride® website. We hope you enjoy your visit and use of the information provided on our website. As part of your website experience, please know Hero’s Pride® is committed to ensuring your privacy and security. If you have concerns or questions regarding our privacy and security policies as outlined below, please Contact Us for additional information.

What information do we collect?

We collect information from you when you register on our site, place an order, subscribe to our newsletter or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address, phone number or credit card information.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

To process transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, withoutyour consent, other than for the express purpose of delivering the purchased product or service provided by Hero’s Pride®.

To improve our website: We continually strive to improve our offerings based on the information and feedback, we receive.

To send periodic emails: The email and shipping address you provide for order processing will only be used to send you updates pertaining to your order and dealer information related to new product announcements or company updates.

You can choose to unsubscribe from receiving information from Hero’s Pride at any time by contacting us at:

Are payments secure?

Purchases made on our website using a credit card are processed as direct payments through our payment gateway processing company. Payflow Pro in conjunction with PayPal uses Level 2 encrypted processing, according to the payment card industry data security standards (PCI-DSS) for all payment transaction.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, and American Express. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. More details are available at PayPal’s Terms of Service.

Retail Dealer Information

Our Reseller Verification form requires contact information, which we use to confirm reseller status so we can review your request to become a Hero’s Pride® dealer. Once verified we will provide you with a username and password allowing you to sign-in as a registered dealer. Your registered dealer account will allow you to purchase items and view the below information from our website:

  • Reseller Pricing
  • Order Status
  • Track an Order
  • Reorder Items

Accessing Your Dealer Account

You can access your dealer account information by logging in and visiting the My Account profile page where you’re able to make changes to your name, password, postal address, shipping address, e-mail, phone number or credit card information.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

Hero’s Pride® stores and processes your personal information on its computers and servers in the United States. We protect your personal information by maintaining physical, electronic, and procedural safeguards in compliance with applicable U.S. federal and state regulations. All personal information that you may provide on our website will be Secure Socket Layer (SSL) encrypted. Hero’s Pride® also uses computer safeguards such as firewalls and data encryption methods to protect your information.

The safety and security of your information also depends on you. Here are several critical actions to consider:

  • Use a complex, well-chosen password
  • Log-out when finished with a session on our website
  • Log-out and close the browser window so an un-wanted user cannot continue the session;
  • Avoid sharing passwords or using any information that others can easily learn about you, such as a family member’s name or birthday
  • Periodically change passwords
  • Install and regularly update antivirus and firewall software to protect your computer or device from external attacks by malicious users.

Cookies and Browser Security

Cookies are small data files that most websites store, access and maintain on the hard drive of your computer. We may use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit our website.

Certain features of our Website may use local stored objects (Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. These data files may be created on your computer when you visit our Website. Flash cookies are most often used to enhance your experience on our website, for example, by allowing the look of a website you frequently visit to appear personalized. Flash cookies will not access or remember your e-mail address or other personal information unless you willingly provide such information.

Our website may also contain the Google technologies (Google Analytics, AdWords, and AdSense), that permit Hero’s Pride®, for example, to count users who have visited particular webpages or and can be used for other related website statistics, such as verifying our system and server integrity. To opt-out on Google Analytics technology, please click here: Google Analytics.

California Disclosure Information

Hero’s Pride® values your privacy and we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Under California law, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties for their direct marketing purposes. The notice will identify the categories of personal information shared with third parties, as well as the name and address of the third parties that receive such personal information. You can process that request free of charge by sending an email to the address below.

Sharing of Your Information

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. Therefore, we cannot guarantee the absolute security of your information any transmission of personal information is at your own risk and Hero’s Pride is not responsible for the circumvention of any privacy settings or security measures contained on this website.

You can choose to unsubscribe from receiving information from Hero’s Pride at any time by contacting us at:

Children’s Online Privacy Protection Act Compliance

Like you, Hero’s Pride® is concerned about the safety of children when using the internet. Please know we are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are 13 years old or older.

If we become aware that a subscriber is under the age of 13 and has signed up without prior verifiable parental consent, we will remove his or her personally identifiable information from our files.

Changes to This Privacy Policy

This Privacy Policy is subject to change at the sole discretion of Hero’s Pride and the updated Privacy Policy will be posted on our Website. This Privacy Policy was last updated as of the date provided above. Continued use of the Website after Hero’s Pride ® posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. Please check back frequently and review the Privacy Policy for any updated terms or changes.

Contact Us

If you have any questions or concerns regarding our security and privacy polices please contact us via the below information:


Tel: 888.492.9122

Address: 8964 Oso Avenue Chatsworth, CA 91311
Hours: 7:00am – 5:00 pm PST, Monday – Friday